Optimizing your website for mobile users has been a critical part of having a successful online presence for a long time. Mobile usage has been growing and growing, and if those visitors don’t have a great experience on your site they will quickly move on to another option.
Now there is even more urgency to make sure that your website is mobile optimized!
According to Statcounter, mobile users have surpassed desktop users for the first time:
As this trend continues, it also affects how search engines manage their indexes. Google is starting to use the mobile version of your website as its primary search engine index. You can read more about that here.
Because the majority of internet users are using mobile devices, and Google is adjusting to better serve those people, it’s also time for you to prioritize the mobile version of your website. Here are a few important questions to ask yourself:
- Is your website responsive/mobile optimized?
- Does it load quickly?
- Is your site easy to use on a phone? (including forms and navigation)
- What percentage of your visitors are using a mobile device? (dig into your analytics)
If you need help improving your website’s mobile experience, don’t hesitate to drop us a line.